Dealer Connections
Dealer Connection is a networking/business building program exclusively for boat, engine and accessory manufacturers and dealers at the Progressive® Insurance Miami International Boat Show & Strictly Sail. The program is designed to help manufacturers find new dealers/distribution channels and dealers find new brands/product lines to represent.
Dealer Connections:
- Connects brands with retailers
- Makes networking easy: Facilitates meetings between key decision makers on both the manufacturing and retail side
- Open to all boat, engine and accessory manufacturers exhibiting at the 2012 Show
- Open to invited dealers and exhibiting manufacturers
Why Miami?
- North America's largest consumer recreational boating and marine exhibition
- Business powerhouse that brings the entire recreational boating industry together
- Majority of the industry's leading boat and marine brands are on display
- Key decision makers are on site to discuss future business opportunities
Program components include:
- Confidential manufacturer/dealer meetings—set up via easy-to-use appointment software
- Exclusive invitations to special industry events, including the State of the Industry Breakfast & Awards Ceremony, February 16
- Dealer Connections Welcome Reception
- VIP Dealer Hospitality Lounge - Hall A - Room 107 Miami Beach Convention Center
New for 2012—Dealer Connections Educational Seminar Series: - Hall A Room 105 Miami Beach Convention Center
- Dealer Connections Cooperative Seminar: Friday, February 17, 8:00–9:30am
Learn about dealer/manufacturer “pull through” strategies and effective tools to stay connected with both active boaters and those ready to enter the sport. Effective use of Social Networks, E-mail, Direct Mail, FaceBook, Geo targeted alternative print and on-line media, regional shows and events, sponsored end user tutorials, education and more. Session will also feature open discussion during which resellers and manufacturer’s representatives can brainstorm new/creative ways to promote profit center relationships and meet sales goals through a concerted effort. - Why Participate—Manufacturers:
Does your brand/product line lack representation in critical territories? Are you frustrated by holes in your distribution pipeline? Do you want to expand your dealer network to increase market share or solidify market position? Wondering what is the best way to attract high-level talent to your dealer network?
A dealership is often the first point of contact between a customer and a brand—the quality of service provided at a dealership reflects on its brands. Thus, finding the best dealerships to represent your brand is critical to your success.
Dealer Connections is designed to help you develop new dealer relationships without incurring recruitment costs. It's a once-a-year opportunity to:
- Meet the nation's leading dealers
- Connect with results-driven dealerships, run by people who are eager to learn about and take on new products
Makes your time in Miami even more productive—at no additional cost:
- Your brand/product lines are already on display
- On-water demonstration available at Sea Isle Marina
It is another way NMMA helps exhibitors realize a greater return on their show investment.
Why Participate—Dealers:
Do you want to broaden your customer base/appeal by adding new products? Are you frustrated by gaps in your product lines? Wonder how to reach decision makers of brands/product lines you would like to carry? Are you interested in increasing profits by diversifying your product offerings.
The Dealer Connections program gives you the chance to forge new business relationships and grow your business by expanding your product line. It's an exclusive, once-a-year opportunity for you to:
- Meet key decision of brands in which you have an interest
- Compare multiple brands and opportunities at one time.
- Test drive boats on the open waterExpanding and/or diversifying your product/brand lines can help you:
- Meet customer demand
- Broaden your customer base/appeal by attracting different customers
- Enhance your reputation among your targeted audience
VIP Dealer Guests receive:
- Dealer Connections VIP Badge—Free admission to the show and access before/after show hours for flexibility in scheduling meetings
- Exclusive invitations to special industry events
- NEW for 2012—FREE educational seminars
- VIP Dealer Hospitality Lounge
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Brands participating in the 2012 Dealer Connections program are listed below. To register for 2012, please visit MiamiBoatShow.com/dealerconnections.
Boat Brands
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Accessory Brands
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